# Markets: size a market before you load companies

Source: https://listplus.ai/en/help/find-contacts/markets
Last updated: 2026-10-15

**Markets** (Märkte) is one of the modes of **Find**, next to People and
Companies. Instead of showing a list of results, it first shows **how many
companies** match your filters — as a total and as a bar chart per property.
You narrow the market step by step and load company records only when the
numbers look right. Open **Find** in the left navigation and pick
**Markets** in the switch at the top right of the page.

## Narrow by numbers

The filters are on the left, the charts on the right. Each chart is one
property — Region, Industry, NAICS code, Employees, Revenue, Company type and
more — with one bar per value and the number of companies behind it.

- Click a bar, or add a filter on the left, to pick a value. Picking costs
  nothing: you can pick as many values as you like, the numbers turn pale to
  show they still belong to the state before.
- Click **Calculate** (the button shows its price; it is at the
  bottom of the filter pane and, while a choice is pending, above the
  charts) to count the market for everything you picked — in one step.
- Several values of one property mean "any of these" — except Teams,
  Keywords and Technologies, where all must fit, and Headcount growth, which
  takes one value.
- Charts you have not opened yet show only their title. Click the title to
  count that property too.
- Some charts appear once they make sense — after you picked one value and
  clicked Calculate: the countries of a region, the states of a country
  (where it has any), the parts of an industry. They start closed; click the
  title to count them.

To leave a value OUT, hover its bar and click the small minus at its right
(or the same value again to allow it): "without companies of 1–10
employees", "without agencies". The filter then reads "without …". This works
for region, country, state, industry, NAICS code, both employee properties,
revenue, company type and category.

More filters, all in the pane on the left:

- **Companies like these** — up to 10 companies (pick them by name or
  domain) as a model; the numbers then show companies similar to them, and
  every other filter narrows that group. Loading such companies costs five
  times as much per company.
- **Team size** — the headcount of one department, from–to (for example
  Sales 5–20).
- **Team is growing** — a department that grew by at least a percentage in
  6, 12 or 24 months.
- **Keywords** and **Technologies** — all of them must fit, or tick "Any of
  them is enough".

In the **Industry** filter you can open a main industry to tick single parts
of it, or type a word — also one the industry names do not use, such as
"fashion".

Many companies carry no value for a property (revenue is known for a small
share only). Charts where a company has one value only — size, revenue,
type, growth — say below the bars how many are "Not stated", as long as
nothing is picked in that chart.

## NAICS codes

NAICS is the standard industry classification of the United States, Canada
and Mexico. In the **NAICS codes** filter you can open a sector and go down
level by level, or type a code or a word. A word the official titles do not
use — "fashion", for example — is matched to the fitting codes for you.
Several codes mean "any of them". A NAICS code takes the place of the
Industry filter.

The **NAICS code** chart shows the same tree with numbers: the arrow at the
right of a bar opens the level below it.

## What it costs

- **Calculating:** each time you click **Calculate** for a new
  combination of filters, credits are charged. Picking values, opening a chart and walking the
  NAICS tree cost nothing, and neither does a combination calculated within
  the last hour (by anyone) or the whole market with no filter set.
- **Loading companies:** costs credits per company loaded.

You always load a **sample** first — 10, 25 or 50 companies, with the price
on the button. When the sample is there and looks right, choose an amount from **Load
more** — each entry shows its price; the last one loads the rest and asks
you to confirm with the price.
One search hands over at most 1,000 companies; narrow the market further if
you need a different part of it.

Click **Save** to keep a calculated market in the **History**, where you and
your colleagues can reopen it.

## Looking at the loaded companies

Under the total you switch between **Market overview** — the charts — and
**Loaded companies**, which shows a number once companies are loaded. The
link under the charts (**Load companies from this market →** or **View …
loaded companies →**) leads there too. Loading a sample switches to
**Loaded companies** by itself: a table of the companies, with the filters
still on the left. If you change the filters afterwards, a note warns that
calculating starts a new market and replaces the loaded companies — add them
to a list first if you want to keep them.

The table sorts and filters by column like a list. Click a company to open
its detail with everything that was loaded; that costs nothing more. The
buttons for loading more are above the table.

## From companies to a list or a pipeline

Tick the companies you want — or tick none to take all that are loaded —
and use the buttons above the table:

- **Add → Add to list** puts them into a list. In the list you can then
  find the contacts at these companies.
- **Add → Send to pipeline** puts them on the Watchlist and sends them to
  the pipeline as company records. There is no button that only puts them
  on the Watchlist; to watch companies without a pipeline, add them to a list
  and use **Add from a list** on the Watchlist under Companies (see "[Companies on the Watchlist and company
  alerts](https://listplus.ai/en/help/inbox-and-saved/watch-companies)").

All prices are in "[Price list: what every action costs](https://listplus.ai/en/help/plans-credits-billing/price-list)".

**Related topics:** categories-audience-database · filters-explained ·
categories-to-list · price-list · provider-companyenrich.

## FAQ

### What is Markets in ListPlus?

Markets is a mode of Find, next to People and Companies. It shows how many companies match your filters — a total and a bar chart per property — before you load any company. Open Find in the left navigation and pick Markets in the switch at the top right of the page.

### How do I find out how big a market is?

Open Find, pick Markets in the switch at the top right, pick values by clicking bars or adding filters on the left, and click Calculate. You get the number of matching companies and a breakdown by region and company size; click a chart's title (Industry, Revenue …) to count that property too. One calculation costs credits; the Calculate button shows the price.

### What does Markets cost?

Picking values is free; each click on Calculate for a new combination of filters costs credits. Loading companies costs credits per company; the buttons show the prices. Opening a chart, walking the NAICS tree, a combination calculated within the last hour and the whole market with no filter set cost nothing.

### Why do I have to click Calculate in Markets?

Picking values only notes your choice, so you can set several filters and pay once. The numbers turn pale while they still show the state before; Calculate counts everything you picked in one paid step.

### How do I load the companies of a market?

Under the charts, load a sample of 10, 25 or 50 companies first; the price is on each button. Once the sample is there, choose an amount from Load more (each shows its price); the last entry loads the rest and asks you to confirm. One search hands over at most 1,000 companies.

### Why do I have to load a sample first in Markets?

So you can check that the companies fit before you pay for many. A sample costs credits, with the price on its button; only after it has arrived do the buttons for loading more or all appear.

### How do I get contacts for the companies I found in Markets?

Open Loaded companies, tick the companies you want (or none for all) and click Add → Add to list. In the list you can then find the contacts at these companies.

### How do I exclude companies in Markets?

Hover a bar in a chart and click the small minus at its right; the value is struck out and the filter reads "without …". It works for region, country, state, industry, NAICS code, employees, revenue, company type and category.

### Can I find companies similar to my customers?

Yes — add the filter "Companies like these" in Markets and pick up to 10 companies by name or domain. The numbers then show similar companies, every other filter narrows them, and loading them costs five times as much per company.

### Can I filter by team size or a growing team?

Yes. "Team size" takes a department and a headcount from–to (for example Sales 5–20); "Team is growing" takes a department, a minimum percentage and 6, 12 or 24 months. Both only match companies whose team sizes are known.

### How do I search by NAICS code?

In Markets, add the NAICS codes filter: open a sector and go down level by level, or type a code or a word. Several codes mean "any of them", and a NAICS code takes the place of the Industry filter.

### Can I search industries by a word like "fashion"?

Yes. In the Industry filter and in the NAICS codes filter of Markets you can type a word, also one the official names do not use; ListPlus offers the industries or codes that fit it. In the Industry filter you can also open a main industry and tick single parts of it.

### Why do the numbers in Markets differ from the Companies search?

Markets counts in a different company database than the Companies search. The two classify industries and company sizes differently, so the same filters give different numbers.

### Why are there two employee charts in Markets?

"Employees (estimate)" is the data provider's own estimate; "Employees (reported)" is the number reported elsewhere. They often differ, so open both charts if company size matters for your market.

### Why does a chart show many companies as "Not stated"?

Not every company has every property on file; revenue, growth and team sizes are known for a part of the companies only. Filtering by such a property leaves out every company without a value.

### Why do some numbers in Markets appear with a delay?

Every bar is counted separately, and the number of counts per minute is limited. When a chart has many bars — the countries of a region, for example — the total comes first and the remaining bars follow by themselves, usually within a minute.