What is ListPlus?

Updated Markdown

ListPlus is a web app that turns whatever you start with into contacts that are ready for a job: a CRM import, a cold-email campaign or a call list. You bring a list, a name or a description of the people you want to reach. ListPlus checks the data, fills the gaps and hands the finished list to the tool you work with. You use it in the browser at listplus.ai/app.

It is made for people who prepare business contact data: founders and salespeople who do their own outreach, sales and marketing teams, CRM admins who clean exports, agencies, and technical users who want an AI agent to work on a list.

A few words used throughout the help:

  • Enrichment (Anreicherung): looking up missing data for a contact, such as an email address, phone number, job title or company details, from specialised data providers. Most lookups cost credits.
  • Evaluation (Auswertung): the job you want a list to be ready for, such as Cold Email. ListPlus rates every row against it.
  • Sequencer: a tool that sends email campaigns, such as Lemlist. ListPlus is not one.
  • CRM: the system where your company keeps customers and deals, such as HubSpot or Salesforce.

The four ways in#

  • A list you already have. Import an Excel, CSV or JSON file (costs credits, every plan), or connect a tool such as Google Sheets (Pro) or HubSpot (Premium); every request to a connected tool costs credits.
  • One person. Look them up in Person Search (Personensuche) by name and company, email or LinkedIn URL.
  • An audience by criteria. Filter about 300 million profiles from our data provider in Segment Search (Segmentsuche); each results page costs credits.
  • An audience no database has. Describe your target group in your own words in AI Research (KI-Recherche); AI agents search the open web and bring back matches with evidence and a fit score — you choose 25, 50, 100 or no limit, up to 200 per run (1,000 with a target list).

Records can also come in by themselves — through a list's webhook or form, an app event, or e-mails forwarded to your Inbox (see Flows). For companies instead of people, Find also has Companies and Markets.

Which one fits your goal is explained in "Which finder do I use?".

What "ready" means#

A contact is ready when it has everything a specific job needs, in a usable form. In a list, pick an evaluation such as Cold Email, CRM Quality or Cold Calling in the Find & evaluate (Finden & auswerten) field in the middle of the list header. Each row is then rated ready (einsatzbereit), enrichable (anreicherbar: something essential is missing but can be looked up) or unusable (unbrauchbar). You enrich only the enrichable rows, and the app shows the maximum cost first. Details: "Is my list ready for cold email, CRM or calling?".

A typical workflow#

  1. Get contacts in: import, connect a tool, or use Add to list (Zu Liste hinzufügen) in Person Search, Segment Search or AI Research.
  2. Check: click Analyze (Analysieren) in the list header to run the quality checks.
  3. Choose the job: pick an evaluation in Find & evaluate.
  4. Enrich the gaps: click Enrich (Anreichern) in the list header; lookups cost credits.
  5. Keep it: your edits are saved automatically; changes the AI suggests wait until you click Apply (Übernehmen).
  6. Hand it over: download a file, send the list to your CRM or email tool, or hand selected contacts to a pipeline that passes them on to your CRM, Slack, a sequencer or your own API when you release them.

The "First 10 minutes" article walks you through this with the sample list.

Working as a team#

Everything lives in a workspace: its lists, Watchlist, Inbox, AI Research runs, pipelines and connected accounts are shared with everyone you invite. Members are free and use the workspace owner's plan and credits. Agencies can create one workspace per client. See "What is a workspace?".

What ListPlus is not#

  • Not a CRM: no deal stages, notes or tasks. (Pipelines in ListPlus are not sales pipelines: they pass records on to other tools.)
  • Not a sequencer: it does not send emails, make calls or run campaigns.
  • No own contact database: all data comes from external data providers.
  • Not a scheduler for everything: exports and writing changes back to your source only happen when you (or an AI agent you connect) start them. Some things do run on their own once you set them up: a list from an online source can Refresh automatically (daily or weekly), Watchlist alerts are checked weekly or daily, list rules (triggers) act when a record is added or changed — their Enrich action included —, a pipeline set to Automatic release sends waiting entries by itself, and a list's webhook, form or app event writes incoming records into the list.

Where to go next#

  • Getting started: First 10 minutes · First steps by goal · Which finder do I use? · Navigation and glossary · Comparisons (how ListPlus differs from Clay, Apollo and similar tools).
  • Costs: Plans and pricing · Do plans include credits every month? · Price list.
  • Trust: Where does the data come from? · Where is my data? · What the AI sees.
  • For technical users: API connection overview (give Claude, ChatGPT or your own agent access to one list).

Related topics: first-10-minutes · first-steps-by-goal · which-finder-do-i-use · navigation-and-glossary · comparisons · plans-and-pricing · price-list · campaign-ready-evaluations · where-does-the-data-come-from · where-is-my-data · what-the-ai-sees · api-connection-overview · saving-is-manual · what-is-a-workspace · pipelines-overview

FAQ#

What is ListPlus?#

ListPlus is a web app (listplus.ai/app) that turns contact data into contacts that are ready for a job, such as a CRM import, a cold-email campaign or a call list. You import a list or find new people, ListPlus checks the data and looks up what is missing, and you hand the finished list to your CRM, email tool or a file. It is not a CRM and does not send emails itself.

Who is ListPlus for?#

ListPlus is for anyone who prepares business contact data: founders and salespeople doing their own outreach, sales and marketing teams, CRM admins cleaning exports, and agencies. You need no technical knowledge. Technical users can also connect an AI agent or their own scripts to a list.

What can I start with in ListPlus?#

There are four ways in: a list you already have, one person in Person Search, an audience by criteria in Segment Search, or an audience no database has in AI Research. Importing a file (Excel, CSV, JSON) works on every plan and costs credits; everything that goes through a connected tool needs Pro at least (Google Sheets, Airtable, Lemlist, Phantombuster, Zoom, other apps), and HubSpot, Salesforce, Pipedrive, Attio, Notion and Stripe imports need Premium. Person Search, Segment Search and AI Research use credits per lookup, page or run; the Price list has the numbers.

What does enrichment mean?#

Enrichment (Anreicherung) means looking up missing data for a contact, such as an email address, phone number, job title, LinkedIn profile or company details, from specialised data providers. Most lookups cost credits, for example company data from a domain; a few, such as finding a LinkedIn URL or company website via Google, are free. In a list, click Enrich (Anreichern) in the list header to start.

What does "ready" mean in ListPlus?#

Ready means a contact has everything a specific job needs. In a list, click the Find & evaluate field in the middle of the header, pick an evaluation such as Cold Email, CRM Quality or Cold Calling, and every row is rated ready, enrichable (something is missing but can be looked up) or unusable. You then enrich only the enrichable rows, and the app shows the maximum credit cost first.

What does a typical workflow in ListPlus look like?#

Get contacts into a list, click Analyze in the list header to run the quality checks, then pick an evaluation in Find & evaluate to see which rows are ready. Click Enrich to look up the missing data (credits per lookup), and fill the empty cells — your edits are saved automatically, while AI suggestions wait until you click Apply. Finally export or send the list to the tool you work with.

Is ListPlus a CRM?#

No. ListPlus has no deal stages, notes or tasks and does not replace your CRM; it prepares contacts and hands them over, for example to HubSpot, Google Sheets or as a file (every plan). Its Pipelines feature is not a sales pipeline but passes records on to your CRM, Slack, a sequencer or your own API.

Does ListPlus send emails or run campaigns?#

No. ListPlus is not a sequencer: it does not send emails, make calls or run campaigns. It gets contacts ready (checked, verified, complete) and sends them to a tool such as Lemlist or into a file, where you run the campaign.

Does ListPlus have its own contact database?#

No. ListPlus owns no contact database; the roughly 300 million profiles in Segment Search come from our data provider. ListPlus combines several providers and keeps the best value per field.

Can ListPlus enrich or sync my contacts automatically on a schedule?#

Partly: exports and writing changes back to your source only happen when you start them, but a list from an online source can refresh automatically (daily or weekly), and a list rule can enrich new or changed records with its Enrich action. A pipeline set to Automatic release sends waiting entries by itself, and a list's webhook, form or app event writes incoming records into the list.

Who makes ListPlus?#

ListPlus is made by salesperformer GmbH in Krailling near Munich, Germany. The imprint, privacy policy and terms are linked in the footer of the listplus.ai website; for questions write to support@listplus.ai or ask the AI help (? button).