Enrichment Wizards: Company Enrichment, Campaign-Ready, Full Profile

The Enrich menu's ENRICHMENT WIZARDS section offers ready-made, multi-step enrichment plans instead of one lookup at a time. Each wizard runs several lookups in sequence, and later steps skip rows that an earlier step already filled. For single lookups and the other ways to start an enrichment, see "Which Enrich button do I use?"

The three wizards#

• Company Enrichment — fills in domain, industry, employee count, location and LinkedIn company data; an optional step adds deeper Crunchbase data (funding, founded year).
• Campaign-Ready — fills in what outbound needs: LinkedIn profile, job title, company data and an email, plus AI-derived gender and seniority.
• Full Profile — everything Campaign-Ready does, with LinkedIn profile data switched on by default, plus optional Crunchbase and FullEnrich (profile from email) steps.

A wizard's price is the sum of the paid steps that are on by default (company data, LinkedIn profile, verified email); optional steps add their own price (Crunchbase, FullEnrich profile), steps with nothing left to do cost no credits, and the email lookup charges only on a hit. The step prices are in "Price list: what every action costs." The exact figure for your rows is shown on the Start Plan button before the start.

A fourth wizard, Detect Job Changes, lives in the same menu section but solves a different problem — see "Detecting job changes" for what it does.

How a plan works#

Clicking a wizard opens a plan instead of running anything right away. The plan groups the lookups into steps (for example "Find Company Identifiers," "Get Company Details"); each step shows one primary lookup plus, when there are cheaper or alternative ways to get the same data, a "+N Fallbacks" toggle you can expand. Click the dot next to any step or fallback to switch it on or off before you start — a step with nothing left to do, because an earlier step already filled it, is dimmed automatically. Steps that are optional by nature (marked "opt," such as Crunchbase) start switched off; turn them on for the extra data at the extra cost.

Budget: no cap field, just toggles#

There's no separate budget field to fill in. The Start Plan button shows the live estimated total and updates as you switch steps on or off, so you control the cost before you start.

Running and billing#

The wizard runs its enabled steps one after another, waiting for each to finish before starting the next, and re-plans the remaining steps after each one, so later steps concentrate on rows still missing data. Credits are charged per step for the lookups that actually run — see "Price list: what every action costs" for the general rule. The AI steps (Detect Gender, Analyze Job Seniority) aren't included in the estimate; they're billed by AI usage like other AI derivations. You can cancel a running wizard — the step running at that moment finishes and its results and charges stay, and steps not yet started are skipped and never charged.

In a workspace, a wizard spends the workspace owner's credits like any other enrichment. If the balance runs out, the step running at that moment stops with the reason "not enough credits" (see "Enrichment runs: progress, limits and stopped runs"), and the next steps don't start while the balance can't cover their estimate. After a top-up, run the wizard again — rows already enriched are not charged again.

Scope and results#

A wizard runs on your selected rows if you have any selected, otherwise on the whole list — see "Which Enrich button do I use?" for how this compares to the other enrichment entry points. Each step runs on the server like any other enrichment run: empty cells are filled as results arrive, with no prompt, and cells that already have a value are never touched. Filled cells are saved automatically.

Related topics: which-enrich-button · fill-empty-cells · job-change-detection · enrichment-overview · price-list.

FAQ#

What is the Enrichment Wizards section in the Enrich menu?#

It's a set of ready-made, multi-step enrichment plans — Company Enrichment, Campaign-Ready and Full Profile — that run several lookups in sequence instead of you picking one at a time. A fourth wizard, Detect Job Changes, covers a different task; see "Detecting job changes."

What's the difference between Company Enrichment, Campaign-Ready and Full Profile?#

Company Enrichment is the cheapest and fills only company data — domain, industry, size, location, LinkedIn. Campaign-Ready costs more per row and adds LinkedIn profile, job title, company data and an email, plus AI-derived gender and seniority, while Full Profile costs the most and runs everything Campaign-Ready does with LinkedIn profile data switched on by default, plus optional Crunchbase and FullEnrich profile steps that add their own price. The exact figure for your rows is shown on the Start Plan button before the start.

Can I turn off individual steps before running a wizard?#

Yes. Every step and fallback has its own on/off dot in the plan; steps marked "opt" (like Crunchbase) start switched off, and you can also disable any step that's on by default.

Is there a budget I can set before running a wizard?#

There's no separate budget field. The Start Plan button shows the live estimated total, and it updates as you switch steps on or off, so you control the cost by choosing which steps run.

When am I charged credits during a wizard run?#

Per step, as it completes, for the lookups that actually run — see "Price list: what every action costs" for the general rule. Steps you switch off, or that have nothing left to do because an earlier step already filled it, never charge anything. The AI steps (Detect Gender, Analyze Job Seniority) aren't part of this estimate; they're billed by AI usage like other AI derivations.

What happens if the credits run out while a wizard is running?#

The step running at that moment stops with the reason "not enough credits": rows it already enriched keep their results and filled cells, and the rest are not charged. The following steps don't start while the balance can't cover their estimate. In a workspace the wizard spends the owner's credits, so once the owner has topped up, run the wizard again on the rows that are still missing data — rows already enriched are not charged again.

Does a wizard run on my whole list or just selected rows?#

It runs on your current selection if any rows are selected, otherwise on the whole list — the same scope rule as the rest of the Enrich menu.

What happens to the results after a wizard finishes?#

Each step runs on the server like any other enrichment run: the rows show the running ring, and empty cells are filled as results arrive — there is no prompt to confirm. Cells that already have a value are never touched; see "Fill empty cells with enrichment data" for applying stored values later.

Can I cancel a wizard while it's running?#

Click Cancel (it replaces Start Plan while the wizard runs); the step running at that moment finishes, and its results and charges stay. Steps not yet started are skipped and never charged.