Which plan do I need?
Pick a plan by what you actually want to do, not by feature count: Basic covers file-based work and trying ListPlus on your real lists, Pro adds everything that goes through a connected tool (Google Sheets, Airtable, Lemlist, Phantombuster, Zoom, other apps, and pipelines to Slack, Salesforce, Pipedrive and similar targets), a higher record limit and credits that cost 40% less, and Premium adds HubSpot (everywhere), importing from Salesforce, Pipedrive, Attio, Notion and Stripe, reference lists and the highest record limit. All three plans already include every finder (Person Search, Segment Search, AI Research), every enrichment provider, all quality checks, file import/export, and the Agent API — see "Which plans does ListPlus have?" for prices and what each plan includes.
Decision guide by goal#
| Your goal | Plan needed |
|---|---|
| Import/export CSV, Excel or JSON files; edit up to 5,000 records | Basic |
| Import up to 25,000 records to view, analyse and export them | Basic |
| Edit more than 5,000 records, or pay 40% less per credit | Pro |
| Import from or reload Google Sheets, Airtable, Lemlist, Phantombuster, Zoom or another app; sync back to or export to Google Sheets | Pro |
| Send pipeline records to Slack, Salesforce, Pipedrive, Attio, Google Sheets, Lemlist, Instantly or "Other app" (HubSpot: Premium) | Pro |
| Keep up to 100,000 records across your lists (at most 50,000 in one list) | Pro |
| Import or reload HubSpot, Salesforce, Pipedrive, Attio, Notion or Stripe; sync back to HubSpot, Salesforce, Attio or Notion; export to HubSpot | Premium |
| Use HubSpot in any way, including as a pipeline target | Premium |
| Keep up to 1,000,000 records across your lists (at most 50,000 in one list) | Premium |
| Mark existing customers, competitors and partners with reference lists | Premium |
| Send pipeline records by Email, to a Webhook or into Another list | Any plan |
| Search for people or companies, run AI Research, run quality checks, enrich contacts | Any plan |
| Export a list as a file (CSV, Excel, JSON …) | Any plan |
| Connect a list to an AI agent via the Agent API (REST or MCP) | Any plan |
What happens when a feature needs a higher plan#
If you click a data source in "Connect a system" that your plan doesn't unlock — for example HubSpot on Basic — its card shows a small lock icon, and selecting it opens a screen with a heading like "HubSpot requires Premium" explaining what that plan adds. It has two buttons: Go Back, and Upgrade to Premium, with the monthly price in your own currency on the button (€129/mo in Europe, $149/mo elsewhere), which takes you straight to Plans & Billing to subscribe. If an import or an action on an existing list would push you over your record limit, it's held back until you delete lists or upgrade. On Basic, holding more than 5,000 records makes your lists read-only (view, analyse, export still work) until you upgrade — see "What happens if an import would put me over my limit?" in Record limit.
Plans in a team#
In a workspace, only the owner needs a plan: the owner's plan applies to every member of every workspace the owner owns, and members are free. Pick the plan for the combined needs of the team, because the record limit counts the lists of all the owner's workspaces together. See "Credits, plan and limits in a workspace".
Connected tools need a plan, and their requests cost credits#
Nothing that goes through a connected tool works on Basic: connecting an account, importing, reloading (also the automatic refresh), syncing changes back, exporting to Google Sheets and pipeline targets that reach a connected tool. On top of the plan, each request to the tool costs credits; a pipeline delivers records at a price per record instead (also to a webhook of your own — only the Team email digest and Another list are free) — see the price list. If you later move to a lower plan, your accounts stay connected but are not used until the plan covers them again.
Credits are needed on every plan#
A plan controls what you can connect, how many records you can work with and what a credit costs (€0.05/$0.06 on Basic, €0.03/$0.035 with Pro or Premium) — it doesn't include a monthly credit allowance. Every enrichment lookup and AI action is paid from your credit balance on Basic, Pro and Premium alike; see "How do credits work?" for what you get for free and how to buy more.
Related topics: plans-and-pricing · credits-explained · buying-credits · record-limit · billing-in-workspaces.
FAQ#
Which plan do I need?#
It depends on your goal: Basic covers file import/export, imports up to 25,000 records and edits up to 5,000, Pro adds connected tools (Google Sheets, Airtable, Lemlist, Phantombuster, Zoom, other apps and pipelines to Slack and similar targets), 100,000 editable records and credits that cost 40% less, and Premium adds HubSpot, importing from Salesforce, Pipedrive, Attio, Notion and Stripe, reference lists and 1,000,000 records. Searching, enriching, AI Research, quality checks and the Agent API work the same on every plan.
What can I do on Basic without upgrading?#
On Basic you can already import and export files (CSV, Excel, JSON), use every finder — Person Search, Segment Search, AI Research — every enrichment provider and quality check, and the Agent API to connect a list to an AI agent. What stays locked on Basic is everything that goes through a connected tool — connecting, importing, reloading, syncing back, exporting to Google Sheets and pipelines to Slack, Salesforce and similar targets (Pro; HubSpot and imports from Salesforce, Pipedrive, Attio, Notion and Stripe need Premium) — as well as reference lists (Premium), editing more than 5,000 records, and the 40% lower credit price of Pro and Premium.
Why is a connection locked, and what do I see?#
Connecting a data source under "Connect a system" on the New List page (Airtable and other apps via the 3,000+ apps tile) depends on your plan: Google Sheets, Airtable, Lemlist, Phantombuster, Zoom and other apps need Pro, and HubSpot, Salesforce, Pipedrive, Attio, Notion and Stripe need Premium; only file import/export is open to every plan. A locked source shows a small lock icon, and opening it shows a screen like "HubSpot requires Premium" with two buttons: Go Back, and Upgrade to Premium (with the price in your currency), which takes you to Plans & Billing. You can browse every source; you just can't connect a locked one until you upgrade.
Can I export my list on Basic?#
Yes, downloading a list as a file (CSV, Excel, JSON and more) works on every plan, including Basic. Exporting to Google Sheets or importing from a connected tool such as HubSpot is what needs Pro or Premium.
Do I need Premium for the API or an AI agent connection?#
No — the Agent API (REST and MCP) for connecting a list to an AI agent like Claude is included on every plan, including Basic, with no plan check. It's separate from connecting third-party tools like HubSpot or Google Sheets under "Connect a system", which does depend on your plan.
Can I try a Pro or Premium feature before paying?#
You can see every locked feature — its card, description and lock icon are all visible on Basic or Pro — but you can't actually use it until you subscribe to the plan that unlocks it. There's no time-limited trial of a locked integration or a higher record limit.
Which plan does my team need?#
Only the workspace owner needs a plan; members work on the owner's plan and credits for free. Choose it for the whole team's needs: the record limit counts all lists in all workspaces the owner owns, and the integrations unlock for every member.